Canadian
Portland Cement Association
Organization:
Canadian Portland Cement Association.
Business: A promoter and a provider of
information, technical data
and specifications to the construction industry.
Project: Trademark.
A brochure cover for Canadian
Portland Cement Association.
Objectives: Promote the usage of concrete in
construction to combat Vancouver's leaky condos.
Audiences: Developers, contractors, builders and
the public at large.
Distribution: Direct mail, distribution centre
handouts.