This project received an award from Marketing Magazine.
An inaugural corporate
presentation package for Suncor Energy
- an American oil company with Canadian partners that explores,
extracts and refines oil from tar sands.
Objectives: Position Suncor in the Canadian
market as the oil company
committed and capable of finding answers for Canada's energy
needs.
Audiences: Opinion leaders in the corporate
community, governments and academia
as well as stake holders and the media.
Distribution: Targeted mailing and personal
delivery.
Response: Suncor president & CEO received
450 unsolicited written responses from Canadian leaders
representing 20% of packages distributed.
Interforest is one of North
America's leading manufacturer of fine hardwood veneer and lumber
products
with operations in Canada and the US.
Objectives: • Maintain continuous presence of Interforest's name in
the industry.
• Maintain ongoing contact with customers. •
Enhance product image. • Provide customers
with
exotic information they can utilize in there own sales efforts. •
Promote specific products.
Audiences: Veneer and lumber wholesalers,
furniture manufacturers, interior designers and architects.
Distribution: • Mailing (quarterly) and "leave
behind".
Interforest's custom direct mail envelopes designed to enhance
Interforest's image
as a supplier of a wide range of products, and convey the
contents uniqueness.