Direct Mail/Direct Response (Cont.)
"If you care about
the protection of your forest, but were not able to attend the
public meeting,
you may wish to express your views directly to the Minister of
Natural Resources..."
EB Eddy Forest Product's direct
response program to save the Budworm invested Jack Pine Forest.
Objectives: Urging concerned individuals and
stakeholders to petition the Ontario Minister of Natural
Resources
and Energy to approve the use of a biological spray as opposed to
chemical option.
Audiences: The region's residents, EB Eddy
employees, provincial government and the media.
Distribution: Mail out and hand delivery.
Result: Overwhelming audiences response.
Biological spray was used and the Jack Pine Forest recovered.
Imperial Oil's direct response program offering shareholders
Dividend Reinvestment, Share Purchase
and Stock Dividend Accumulation options.