Interforest (Cont.)

Trade Show Displays

The "Veneer Forest"

Objectives: Provide visitors with a strong and interesting presentation of the company
and its products while encouraging them to enter the site and engage with sales staff.
The Display: The site was designed as a "forest" of veneer clusters
amongst which visitors could wander about, examine products and absorb information.
Each cluster displayed one species of veneer in various wood finishes and
told the same exotic story as in the direct mail and supporting ads.
The number of clusters could increase and decrease, depending on the trade show space available.

The display can be packed in crates for easy transport.

The "Orient Express"

Objective: Stress Interforest's image as a North American leader in the production
of fine hardwood veneer and lumber.
The Display: A "sliced in half" replica of the original Orient Express first class passenger car
displays exotic species of veneer and lumber which are incorporated in the walls and seats.
A special enclosed cabin was designed to allow privacy for sales activities.
Beautifully upholstered seats comfortably accommodate visitors who can view
an audio-visual presentation projected onto each of the car's windows.

The display can be packed in crates for easy transport.

Season's Greetings

Unique cards and presents were specially designed and handed to Interforest's loyal customers.

A label for maple syrup specially concentrated for the enjoyment of Interforest's clients
during the holiday season. The illustration was painted on maple veneer.

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