Interforest (Cont.)
Direct Mail
Objectives: • Maintain continuous presence of Interforest's name in
the industry
as well as an ongoing contact with customers. •
Enhance product image and provide customers with
exotic information they can utilize in there own sales efforts. •
Promote specific products.
Distribution: • Mailing (quarterly) and
"leave behind".
Objectives: • Enhance Interforest's image as a
supplier of a wide range of products.
• Convey the uniqueness of its contents.