Interforest (Cont.)
The "Rare Wood
Studio" and Direct Mail Announcement
Objective: • Encourage designers and architects
to incorporate Interforest's fine products into their projects
Strategy: • A rare wood studio was
established on Interforest's premises where unique
veneer and lumber were displayed and sold for use in special
applications,
such as boardroom tables, paneling or high-end fine furniture.
Product Magazine Ads
Objectives:•
Promote a specific product. • Support a
direct mail program.
• Maintain Interforest's presence in the
marketplace.